The advanced TMS platform for managing and optimizing delivery operations
PickPack connects intelligent route planning, driver management, real-time tracking, proof of delivery, deep integrations and AI capabilities — to help companies reduce costs, improve SLA performance, and run complex delivery operations from a single platform.
Leading companies run their delivery operations with PickPack
A complete TMS platform for companies running delivery operations
PickPack was founded in 2016 to solve one problem that almost every scaling delivery operation hits: how to plan, assign, track and improve hundreds and thousands of deliveries per day — without overloading the operations team. Since then, the platform has grown into a full TMS used by companies in retail, pharma, eCommerce, 3PL, distribution and services, with advanced capabilities for route optimization, driver management, real-time tracking, proof of delivery, integrations and operational AI.
The challenge we solve
Modern delivery operations face a constant stream of decisions: which driver gets which order, in what sequence to make the stops, how to hit delivery windows, how to handle real-time changes, and how to give the customer full transparency — without overloading the support team.
PickPack consolidates this entire process in one place, and adds an optimization and AI layer that helps teams make faster, more accurate, and more cost-effective decisions — from order intake to proof of delivery.
- Automated route planning based on field constraints, time windows and vehicle types
- Order-to-driver assignment driven by location, experience and current load
- Real-time tracking, ETA forecasting and early exception detection
- Full digital proof of delivery: signature, photo, barcode, location
AI that doesn’t stay on the slide deck — it runs in production
PickPack uses AI and advanced algorithms to improve real operational processes: route planning, order-to-driver assignment, service time forecasting, address normalization, exception detection and smarter delivery window proposals.
The system learns from field data and improves planning over time — based on driver performance, actual service times, load patterns, zones, customer types and recurring distribution patterns.
Nine years of building, scaling and operational learning
From a focused young company to the platform that runs 200+ enterprise delivery operations every day.
PickPack founded
Started building a modular TMS platform with a clear focus on route optimization, driver management, and operational transparency for support teams.
Breakout to leading chains
Leading retail and pharma chains go to production — including Rami Levy, am:pm and Panaxia. AI-driven route optimization engine moves into production.
Full AI platform launch
Advanced AI engine for route optimization, address validation, service time forecasting and exception detection. Native driver apps shipped on iOS and Android.
Deeper integrations
Deep integrations with ERP, WMS, CRM, ordering sites and eCommerce platforms. Significant growth in enterprise customer base — Skortuz, Gorme Group, ZigZag and more.
200+ active operations
Live across all core verticals: retail, pharma, eCommerce, 3PL, distribution and services. Average operational savings of 35%, 24/7 operational support, and a platform proven in enterprise environments.
The team that bridges technology, logistics and field operations
PickPack was built from the combination of deep technical understanding and day-to-day experience with real delivery operations. Our team works closely with customers, analyzes field challenges, and translates them into product capabilities that deliver measurable value.
Meir Rokeni
Co-Founder · CEO
Leads the company strategy and works hands-on with enterprise customers every day. Owns the success metrics and operational focus — savings, fleet utilization, SLA performance and customer transparency. Our goal is for every customer to see measurable improvement across each of these dimensions.
Connect on LinkedIn
Asher Rokeni
Co-Founder · CTO
Leads PickPack’s technical architecture — the AI route planning engine, the address validation system, the driver app, and integrations with ERP, WMS and CRM. Owns platform stability at high volume and the engineering methodology.
Connect on LinkedInWhat operations leaders say about working with us
Moving to PickPack cut our distribution costs by 32% in 60 days. Their team understands pharmacy chain logistics at the operational level, not just technically.
Operations Director
Telepharma
Route planning that used to take 4 hours a day now takes 12 minutes. Their AI matches the reality of a grocery chain under peak load exactly.
VP Logistics
Gorme Group
The transparency I now give my customers — order location, accurate ETA, digital proof of delivery — has completely changed our customer relationships and at the same time reduced load on support.
Logistics Manager
Skortuz / Zer4u
Four principles that guide everything we build
Operations first
We build capabilities that get measured in the field: less manual work, fewer exceptions, more control and more transparency for every stakeholder.
AI with business value
Not AI as a headline — capabilities that measurably improve planning, assignment, forecasting, control and operational cost.
Plugs into your stack
PickPack integrates with your existing ERP, WMS, CRM, eCommerce and internal systems — without replacing what already works.
Long-term partnership
We stay involved with the customer after go-live, measure real performance, and keep improving the process over time.
One platform. One control layer. All the TMS modules you need.
AI Dispatch & Optimization
AI-driven route optimization and driver assignment — based on real-time location, historical performance, time windows, vehicle types and demand forecast.
Native driver app
iOS and Android, built-in navigation, barcode scan, signature, photo, location and timestamp — full digital proof of delivery.
Multi-warehouse orchestration
Coordinate distribution across warehouses, branches and regions from a single platform — with smart load balancing and zonal assignment.
ERP/WMS/API integrations
ERP, WMS, CRM, ordering sites, eCommerce platforms and internal systems — all connect to PickPack through an open API.
Want to see how PickPack can improve your delivery operation?
We’ll run a short demo tailored to your operation, understand your operational challenges, and show how PickPack can improve planning, control, transparency and cost across your delivery network.